This is a concept video in which Owlcity sit at his keyboard in his room, and as he plays the toys and electronics begin to come to life, and the lights that appear on different toys and games represent the fireflies. The video is supposed to feel magical as he hits a "magic" button at the beginning of the video.
In an unusual way the visuals do match the lyrics as they occasionally come up in time with the song on the screen of a toy. The lyrics "everything is never as it seems" from the song seem to summarise the video nicely as toys aren't alive but they come to life through his music in the video.
This video is used to promote him as a completely individual artist as his video is unique to no other. His video uses lots of different lights and help to captivate the audience with his song and through the visuals.
Editing is used very nicely to fit everything together in time to the music, jump cuts are used to show the speed of which everything is coming to life and then the clips get longer towards the end as the music begins to slow down, showing the objects returning to their original state.
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