Most people prefer to watch the music video of a band opposed to a solo artist. Possibly showing that they like to have more to watch or perhaps the video seems to fit together more neatly.
Most people enjoy the artist to be on the advert for their CD and for it to be creative and artistic, including colours. However people didn't seem to be interested in the font or the setting of the pictures.
13. Why does this attract you?
It's agreed among most of the people who answered my questionnaire that it's important for the advert to be eye catching, this may be through the artistc approach to the ad, and has to be individual and stand out for them to feel they should buy it.
14. What else do you like to see in an advert for an alternative artist?
People answered that they liked to see a picture of the artist on the ad, which has a relevance to the CD and liked it to be artistic, another option was that people like to be inticed to buy the CD so liked things like competitions or free posters inside the CD.
Most people like to see a photo of the artist on the cover of a CD, others seemed to like the band/ artist logo to be on the front of the CD. Both of these favourites seem to show that audience like an artist to brand themselves and for a continuity from their music videos through to their CD covers.
When I asked 30 people if they liked the track list to be on the back of a CD 29 people answered yes and 1 person answered no. When asked why, majority of people liked the track listing as it's practical and also lets them know what they're getting on the CD, whereas one person said that they never looked at the tracks until they were uploaded onto their computer and therefore it was useless. However track listings have proven extremely popular.
Majority of people like to see exclusive pictures of the artist inside a CD insert and tour dates. One person said they liked to see new musicians that the artist is supporting inside the insert, which is rare and not commonly liked. Overall this shows that consumers like to have information on the celebrity, such as their website and upcoming tours, and to see exclusive pictures and info on the artist.
No comments:
Post a Comment