RMA Owlcity- Fireflies (Key points)

• Concept based video- as he plays the keyboard and sings, toys and electronics come to life


• Visuals match lyrics- words come up on the screen of a toy


• Promotes him as an individual artist as his video is unique


• His music controls the objects coming to life and creating light etc


• Quick jump cuts used to show the speed at which everything is coming to life