Questionnaire final draft

Music video Questionnaire

1. Age (Circle)
12-15 16-19 20-26 27-32 33+

2. Gender (Circle)
Male Female

3. How many times do you watch music videos a week? (Circle one)
Everyday Every other day Once or twice a week Never

4. What genre music videos do you enjoy most? (Circle one)
Indie RnB Drum and Bass Rock Hip-hop
Heavy metal Dance Dubstep Alternative Other…………

5. How do you watch music videos? (Circle one)
TV (which channels_____________________________)
Internet (which websites________________________)
Download (legal or illegal download?)
Phone (downloaded onto phone or use of internet sites?)

6. What’s your favourite music video and why?
……………………………………………………………………………………………………………
……………………………………………………………………………………………………………

7. What makes you enjoy music videos? (E.g. relatable, artistic, insight into life of artist)
……………………………………………………………………………………………………………

8. What type of music video do you most enjoy watching? (Circle one)
Narrative (video has a storyline)
Performance (live performance video or staged performance)
Concept (arty with little/no reference to the song)

9. What don’t you like to see in a music video?
……………………………………………………………………………………………………………

10. What do you like to see most in a music video?
……………………………………………………………………………………………………………

11. Do you prefer to watch the music video of a solo artist or a band? (Circle one)
Solo Band

12. What attracts you most to an alternative artist/ band(s) magazine advert? (Circle one)
Colours Interesting picture of artist(s) Artistic design Font
Scene Story being told through pictures Other…………

13. Why does this attract you?
……………………………………………………………………………………………………………

14. What else do you like to see in an advert for an alternative artist?
……………………………………………………………………………………………………………

15. What attracts you most to the cover of an alternative CD? (Circle one)
Photo of the artist
Band/ Artist logo
Irrelevant image to single
Relevant image to the single
Bold colour scheme
Font
Other……………………………………………

16. Do you like to have the track list on the back of the CD and why?
……………………………………………………………………………………………………………

17. What else do you like to be included inside your CD insert? (Circle any that apply)
Song lyrics
Exclusive pictures of the artist
Tour dates
Artist website
Fan-mail address
Other…………..