Focus Group Analysis

After looking at the different responses to the questions that I got from the 5 people who watched Kate Nash's video 'Foundations' I am able to to get some information on what they look at and what they think when they watch music videos.

The video seemed to be liked by all 5 participants, because it's "relatable" and "relevant to peoples feelings." I can conclude that it's important when making a music promo that the video and artist are relatable to the audience so that it will be more universal.

The participants seemed to enjoy the narrative in the video at it "tells a story" and "brings you closer to the artist" it's important to make the audience feel closer to the artist as it will encourage the audience to go and buy their CD's as they feel close to the artist and can relate to them. They also liked the video to have a clear story which fitted in with the song and helped to make the meaning of the lyrics clear to them.

The participants mentioned that the filming in some parts of the video wasn't very good and in one scene she's framed very poorly so that she's hardly in the shot. This shows that viewers do have an eye for detail and like a high quality product to enjoy.

When asked about the digi-pack and if it went well with the video some said they went together because they both represented the artist well through use of colours and other things, however others said that there wasn't much relevance between the two.