RMA Owlcity digi-pack

This is the cover for Owlcity's album Ocean Eyes. It features a picture of Dubai's famous hotel Burj Al Arab and the sea lasting until the horizon. This shows him as alternative because the hotel has no reference to his songs or to music, but is seen as a work of architectural art, and he focus' on the beauty opposed to the relevance. His name is in a large white font placed in the sky, the white matches the white from the building and from the clouds. Ocean Eyes is written in a slightly different font but it still matches his name. The use of white contrasts with the dark blue and helps it to stand out.

This is the first page of the insert of his CD. It features a different picture of the sea, and includes the outline of the moon and clouds, similar to the one on the front, but still different. This allows a continuity factor from the front of the album through to the insert. It gives thanks to all the poepl involved in bringing together the album and the font is very small and hard to read, this suggests that they don't expect it to be read by the consumer but is put in for legal purposes or other reasons.

This is the second page of the insert and features a picture of a city on the horizon with the sea before it. This continues the theme of the album and instead of having exclusive pictures of the artist it features exclusive pictures chosen by the artist that he feels reflects the purpose of the album. This is different to what is normally featured inside an album cover and again reflects the alternative genre.

The back of the album features a picture of the same hotel that's on the front, but from another angle, this matches the front so they fit together nicely. The tracklist on the back is numbered and aligned to the left. The font used is the same that's used on the front but in dark blue so it can be ready against the cloudy sky. After the track names it has the length of each track beside it. This allows the consumer to see how long each track lasts before they buy the album, giving them more information on it.