RMA Ed Sheeran- The A Team (key points)

• Narrative based video, visuals match the lyrics throughout the video.



• Controversial issue about a girl addicted to drugs who prostitutes and sleeps on the street.



• Video in black and white, possibly to represent the darkness of the subject.



• Ed features in his video once, giving money to the girl as she sits on the street.



• The video represents Ed as someone who cares about the message of his music and promotes him as a musician instead of a celebrity, keeping him relatable to his audience.



• His first video so seems low budget.



• Set mostly on the street, costumes show tattered clothing etc.