Product Placement

I am will be creating an alternative music video alongside a magazine advert to promote the CD and the album digi-pack.
Music video's are used as a promotional tool to advertise an artists/bands song. To promote the song as much as possible to music video needs to be accessable to the target audience and a large amount of people. Using my questionnaire I found that most people watch music videos through the internet and in particular Youtube. Artists can upload their music video's for free onto the site and then they can be watched by viewers around the world for free, due to recent technologies audiences can now watch youtube and music videos on their phones which means they can be watched anywhere. Another popular way in which music videos are watched is through the TV, my questionnaire found that the most popular channels to watch music videos were MTV and NME. It's free for the artists music video to be played onto these channels and then free for the consumer to watch. However this is less popular as you can watch what music videos you like on demand on the internet, but have to be watching TV for a while to see multiple videos.
A magazine advert for an alternative CD is most likely to be seen in magazines like NME or Q as they feature alternative and indie artists. It costs money to buy ad space in a magazine but are very good for sales to the CD if they're seen. The information put on the ad is key as it needs to inform the consumer when the CD is available, where they can buy it, possibly cost and what is featured on the disc. These details can help the consumer to locate where to buy and also encourage them to buy through the use of language.
The album digi-pack should be sold in well known music stores such as HMV and also available on online such as play.com and amazon.co.uk as online shopping has become increasingly more popular and to maxamise sales it should be available as many ways as possible. The album cover should be designed to fit the alternative genre, but also attract people from other audiences as well, this way maxamising the sales.